How BRUNT Workwear increased Add-to-Cart by 7.26% with Malachyte
By activating cold traffic instantly and delivering personalized upsells at the moment of cart interaction, BRUNT turned anonymous visitors into engaged buyers.
The challenge: cold traffic activation
BRUNT Workwear faced a common e-commerce challenge: most visitors arrived as cold traffic — anonymous users with no browsing history, no account, and no signals beyond their entry page.
High bounce rates from first-time visitors
Traditional recommendation systems struggled with 'cold start' visitors, defaulting to generic bestsellers.
Low engagement with product recommendations
Static recommendations didn't resonate with visitors who had no established preferences.
Generic upsells that didn't match visitor intent
One-size-fits-all upsells failed to capture the specific needs of each customer.
Missed revenue opportunities from unactivated traffic
Without personalization from the first click, valuable conversion opportunities were lost.
"We needed a way to understand our visitors immediately — not after they create an account or browse 10 pages. Malachyte promised to solve exactly that problem."
— BRUNT Workwear Team
The Solution: The Golden Path
BRUNT Workwear didn't overhaul everything at once. They followed a phased rollout designed to prove impact quickly and expand with confidence.
Activate cold traffic instantly
Build profiles from first click
Personalize upsells in real-time
Drive cart conversions
Fastest Integration of Any Personalization Vendor, Ever
From kickoff to live personalization across every surface — in one day.
Connect
Products, inventory, and events flow in automatically.
Learn
The system infers intent and ranks in real time.
Deploy
Launch the A/B test to measure impact with confidence.
Adapt
Add-to-cart and PDPs adapt for every visitor.
Connect
Integrations & Custom APIs
Products, inventory, and events flow in automatically
BRUNT uses Shopify
Learn
Deploy
Set Up Your Test
Adapt
The Results
Measured impact from BRUNT Workwear's pilot with Malachyte.
CTR Improvement
Add-to-Cart Conversion Rate
Revenue Per Visitor
Unified Merchandising: Every Surface Learns Together
Set strategic inputs (boost new launches, suppress out-of-stock) and let MiQ intelligently fill the gaps with personalization across all customer touchpoints.
Unified Merchandising Experience
Every surface learns together
Merchandising Controls
Prioritize new arrivals across all surfaces by 11%
Reduce out-of-stock visibility by 0%
Prioritize products with higher margins by 50%
Search Results
Merchandising rules apply to search and category results
Unified Learning: Merchandising changes apply instantly across search, category, product pages, cart, and email—all surfaces stay synchronized.
Complete The Look
See how Malachyte captures user intent in real-time and personalizes the entire shopping journey — from search to cart.
Capturing User Intent
"We went from guessing what customers might want to showing them exactly what made sense in the moment. Once we turned on 'Complete the Look,' add-to-cart jumped, and we didn't have to touch rules or keep tweaking things manually."
— Emilee Walch, VP of Digital Product at BRUNT Workwear
Don't personalize.
Individualize.
Experience the difference
with Malachyte.
Schedule a free demo to see it in action.
